

You also don’t get all the bells and whistles of the complete FaceTime experience. The new support simply means you can open a link to access a meeting started by someone on an Apple device in your browser. If you are using a Windows, Linux, or Android device, you cannot begin a FaceTime meeting. Zoom has become what FaceTime could have been. No enterprise really makes serious use of it, and I know of at least one huge computer company that you might expect would use it for externally focused meetings that uses something else instead. It didn’t, and while FaceTime still has a lot to offer, it has been about as much use as a chocolate teapot during the pandemic when it comes to supporting conversations between people on different platforms. This is a significant step, though it falls far, far short of what Steve Jobs promised in 2010 when he said FaceTime would become an “open industry standard.”
